What do you do? What have you done? Why should I care? These are important career and brand-building questions that you should ask yourself constantly, and answering them from a place of honesty can help you really stand out. Too often people answer the question, "What do you do?" with a description of what they do … Continue reading Be Memorable by Being You: How to Speak Your Truth
Think about your favourite brand. Don't tell me you don't have one. If you are a consumer, there is a brand that you love. Some examples of really strong brands are David's Tea, lululemon athletica, Urban Outfitters, Starbucks, Crocs. People can also be brands. For example Beyoncé, the Kardashians, Kate Middleton, Joseph Gordon-Levitt, Dominic Monaghan, Steven Colbert... the list … Continue reading What on Earth is Personal Branding?